White-glove pickup, garment-by-garment care, and a dedicated client manager who knows your name, your fabrics, and your schedule.
A different tier of service
Most laundry pickup runs on a schedule and a price-per-pound. That works for the average household, and our standard residential service starts at $2.49 per pound for that exact reason.
Concierge is built for clients who need more than a route stop. You get a single point of contact at our facility, priority scheduling slots reserved before the public booking opens, and care preferences documented at the garment level. When something needs hand-pressing, it gets hand-pressed. When a piece needs to skip the dryer, it skips the dryer. When you want a delivery to land between 6:15 and 6:45 PM because that is when your housekeeper is on site, that is the window we hit.
This page explains what is included, who it is for, and how to start a conversation about whether it is the right fit.
One person on our team owns your account. You text or call them directly. They know your detergent preference, your fabric exceptions, the gate code, and which neighbor takes deliveries when you travel.
Concierge clients get same-week pickup slots held in advance. If you call Tuesday morning and need a Wednesday pickup, we have capacity reserved for you.
Garments are sorted by fabric, color, and care requirement before any machine runs. Buttons are checked. Pockets are emptied, and contents returned in a sealed envelope. Hangers are matched to garment type, wood for suiting, padded for knits, and clips for trousers.
Every piece is reviewed before it leaves our facility. If we find a stain we cannot remove, you get a note explaining what we tried and what we recommend next.
Detergent choice, water temperature exceptions, drying instructions, fold versus hang, plastic versus reusable wrap, all recorded once, applied every time.
Unmarked vehicle, side-entrance pickup, building loading-dock coordination, or direct handoff to your concierge desk. Whatever fits the building’s protocol.
Shirts on hangers, pants creased, dresses on padded forms. Delivered hung and ready to put away.
Reusable cotton garment bags and recyclable paper wrap instead of poly. We collect the bags on the next pickup.
No call centers, no ticket numbers. If something is wrong, you reach the person who can fix it.
Concierge is quote-based, not a flat per-pound rate. Pricing depends on weekly volume, garment mix (suits and dresses take more time than cotton tees), delivery frequency, and any add-on services like wardrobe rotation or storage.
For reference, our standard residential service starts at $2.49 per pound on a weekly schedule and $2.69 per pound on request. Concierge clients typically run 2x to 3x that rate when adjusted for hand-pressing, priority scheduling, and the dedicated account model.
We give you a written quote after a 15-minute consultation call. No commitment, no obligation. If standard service fits your needs better, we will tell you.
La Jolla beachfront condos, Coronado Cays, Downtown towers in the Marina District and East Village, Hillcrest mid-rises with concierge desks. We coordinate with your building’s protocols so deliveries arrive without friction.
Properties under 50 rooms that want guest laundry handled with the same care as the linen program. Same-day pickup windows, in-room delivery to the bell desk, and branded bag options on request.
Per-property tracking, separate billing if needed, and turnover scheduling that aligns with your check-out and check-in times. Linens treated to hospitality standards, not residential.
When you fly out Sunday night and return Friday afternoon, your dry cleaning and laundry are waiting at home, hung in the closet. Travel calendar integration available.
Cashmere, silk, beaded pieces, vintage garments, custom suiting. We handle these by hand, not by category.
Steve and his wife run Freshly Folded out of San Diego. There is no franchise, no contractor network, no corporate routing. Every pickup is a Freshly Folded employee, and every load runs on our equipment in our facility. Compare to Poplin or HappyNest, which sub-contract pickups to gig drivers and rotate cleaners through a national network.
Hospital-grade ozone treatment kills bacteria, viruses, and odor-causing compounds without chlorine bleach or harsh additives. Standard on every wash, including concierge. No competitor in the San Diego concierge tier offers this.
The same machines used by hotels and hospitals. Larger drums, gentler tumble, more precise temperature control than residential machines.
Tide and Gain for clients who want the standard scent profile. All Free & Clear and 7th Generation for sensitive skin. Persil for technical fabrics and athletic wear. We will use yours if you prefer, just leave a bottle in the bag.
Pickups are routed by people who know the neighborhoods. We know which buildings need loading-dock access, which streets have alley pickup, and which hotels prefer the bell desk over the front entrance.
We serve concierge clients across San Diego’s luxury neighborhoods:
If you are outside these areas and want concierge-tier service, we will tell you on the consultation call whether we can route to you.
A 15-minute call with our operations team. We ask about your schedule, your wardrobe, your building, and any past laundry frustrations. You ask anything you want to know about us.
Within one business day, you get a written plan: pickup cadence, estimated weekly volume, pricing, and any add-ons.
We come to you. We see your space, meet your housekeeper or building staff, and confirm the pickup logistics. About 30 minutes.
Your dedicated client manager is introduced and takes over from there.
Choose a cleaning plan that fits your needs. No hidden fees, just spotless results from our laundry service in San Diego.
Weekly Service
$49.99 minimum order
$5.99 Transportation charge
On-request Service
$49.99 minimum order
$5.99 Transportation charge
How is concierge different from your standard pickup service?
Standard service is a weekly or on-request route stop priced per pound. Concierge adds a dedicated client manager, priority scheduling, garment-by-garment handling, hand-pressing, custom care profiles, and discreet pickup. It is built for clients whose laundry needs more attention than a flat rate can deliver.
What is the pricing model?
Quote-based. We price after a consultation call so we can match volume, garment mix, and frequency to a fair number. For reference, our standard service is $2.49 per pound weekly. Concierge clients typically run higher per pound, but the value is in the dedicated account and care, not the rate.
Do you handle delicate fabrics like cashmere, silk, and beaded pieces?
Yes. Delicates are washed by hand or on machine cycles calibrated for the fabric. Beaded and embellished pieces are bagged before any wash cycle. We will tell you on the consultation call which pieces need to go to a specialty dry cleaner instead, and we can coordinate that handoff if you want.
Can you accommodate same-day requests?
Our standard turnaround is next-day, and that holds for concierge as well. For genuine emergencies, a guest arrival, or a last-minute travel pack, concierge clients can request a rush slot. Availability depends on the day.
Do you offer storage or wardrobe rotation?
Seasonal storage and wardrobe rotation are available as add-ons. We pick up your off-season pieces, wash and store them, and return them when the season turns. Pricing depends on volume.
Can you work with my building’s concierge desk or doorman?
Yes. We coordinate with most Downtown and La Jolla building concierge teams. Pickups and deliveries can be handed off at the desk, the loading dock, or directly to your unit, depending on building rules. Tell us the protocol on the consultation call, and we will follow it.
Are deliveries discreet?
On request, yes. Unmarked vehicle, plain garment bags, side-entrance handoff, or delivery direct to your concierge. We do not advertise on the bag, the vehicle, or the door.
What is your concierge service area?
La Jolla, Coronado, Downtown San Diego, Hillcrest, Mission Hills, Bankers Hill, Rancho Santa Fe Covenant, and Del Mar. If you are nearby and not on this list, ask; we route case by case.
How do I switch from standard service to concierge?
Reply to your standard service confirmation email or call us at (619) 586-5755 and ask for a concierge consultation. We pull your account history, schedule a 15-minute call, and convert you over within a week.
Is there a minimum commitment?
No long-term contract. We ask for a 30-day trial period, so we have time to dial in your preferences. After that, you stay month to month. Cancel anytime with one week’s notice.
Here at Freshly Folded, you and your needs are our top priority. We wouldn’t be here without you, so we want to be constantly evaluating and improving. We know there are lots of options when it comes to getting clean laundry, but we consider ourselves to be your best option.
Huge thanks to Freshly Folded for the amazing service! Nicole was a blessing to work with, she walked me through the process with ease, and to Steve for making the trip to get these items picked up on the same day.
Outstanding service from start to finish! The team was professional, punctual, and my clothes came back looking better than when I bought them. Will definitely be using Freshly Folded again!
I've tried several laundry services before, but Freshly Folded is by far the best! Fast delivery, excellent quality, and their customer service is top-notch. Highly recommend to anyone!
Huge thanks to Freshly Folded for the amazing service! Nicole was a blessing to work with, she walked me through the process with ease, and to Steve for making the trip to get these items picked up on the same day.
Outstanding service from start to finish! The team was professional, punctual, and my clothes came back looking better than when I bought them. Will definitely be using Freshly Folded again!
I've tried several laundry services before, but Freshly Folded is by far the best! Fast delivery, excellent quality, and their customer service is top-notch. Highly recommend to anyone!
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